Ukunamathela ku-Brand Gost "ukuphikelela enhliziyweni futhi ugxile kwikhwalithi".
Sifaka umgomo womkhiqizo we- "ugxile kwikhwalithi, ukusungula okusha okuqhubekayo, ukuxhasa ukuvikelwa kwemvelo, futhi uzibophezele ekuthuthukiseni abathengi, ikhwalithi yempilo ngemikhiqizo nezinsizakalo", futhi kungenzeki kahle emikhiqizweni yokuhlanza kanye nezinsizakalo.
Umbono Wenhlangano
Ngokuthuthuka okuqhubekayo kwekhwalithi ye-saneware ye-sare njenge-core, sekube yi-Annatal Bract Brand ethandwa ngabathengi.
I-Corporate Mission
Izophuma yonke ukukhuthaza ukuthuthukiswa kwe-saurary ware.
Amanani aphansi
Ukusungula, ubuqotho, ukungenela nomusa.
Ifilosofi yebhizinisi
Ukwelashwa okuqotho, insizakalo ebonakalayo, imikhiqizo emihle namanani afanele.
