Ukunamathela kumoya womkhiqizo "wokuphikelela enhliziyweni nokugxila kwikhwalithi".
Sihambisana nomgomo womkhiqizo "wokugxila kwikhwalithi, ukusungula izinto ezintsha eziqhubekayo, ukukhuthaza ukuvikelwa kwemvelo, nokuzibophezela ekuthuthukiseni abathengi, izinga lempilo ngemikhiqizo namasevisi", futhi senza umsebenzi omuhle njalo emikhiqizweni nasezinkonzweni zenhlanzeko.
Umbono wenkampani
Ngokuthuthuka okuqhubekayo kwekhwalithi ye-sanitary ware njengomongo, isiphenduke uhlobo lwe-anitary ware oluthandwa ngabathengi.
Umsebenzi webhizinisi
Izophuma konke ukukhuthaza ukuthuthukiswa kwempahla ye-sanitary.
Amanani abalulekile
Ukuqamba izinto ezintsha, ubuqotho, i-altruism nomusa.
Ifilosofi yebhizinisi
Ukwelashwa okuqotho, isevisi ecabangelayo, imikhiqizo emihle kakhulu nezintengo ezifanele.
